Role Overview
Reporting to the Head of US Marketing, the Marketing Manager is entrusted with overseeing content creation, adoption, and process execution to ensure the strategic vision is successfully realized. This new role involves close collaboration with sales teams to execute field marketing initiatives and partnership with Centers of Excellence (COEs) to drive cohesive and efficient execution. The individual will engage closely with product marketing and sales enablement to generate targeted content for various business units, develop sophisticated content strategies, craft persona-specific messaging, and enhance brand awareness and product adoption for Scope3 in the market. Furthermore, the Marketing Manager plays a vital role in supporting sales teams through the execution of educational initiatives and facilitating relationship-building endeavors.
Focus Areas:
- Strategic Collaboration: Engage extensively with product marketing, sales enablement, and COEs to develop coherent messaging frameworks and assets that bolster sales objectives and promote partner relationships.
- Content Creation & Adoption: Lead the development, distribution, and adoption of content that aligns with Scope3's strategic imperatives. Deliver targeted messaging across diverse channels, ensuring robust brand visibility and engagement with target audiences.
- Operational Effectiveness: Collaborate with internal teams to optimize marketing processes, enhancing operational efficiency and ensuring alignment with Scope3’s overarching strategic goals.
Primary Responsibilities:
COE Collaboration
- Work with COEs for Growth, Product, EMEA, Events, and Sales Enablement to ensure messaging consistency and efficient execution.
- Serve as a proxy for the Head of US Marketing when necessary, collaborating with sales leads to develop strategies and bring them back for alignment.
- Collaborate with the Partner Marketing Manager to finalize and refine materials for partner activation, ensuring alignment with broader strategic objectives.
Marketing Content Development
- Develop and maintain a portfolio of public-facing content that elevates Scope3’s value propositions, ensuring accessibility and engagement for a broad audience.
- Collaborate with Sales Enablement to identify priority projects and oversee the content creation process for consistency.
- Partner with Growth Marketing to implement strategies that align with Scope3’s growth goals and support COE-led events with effective content delivery.
Operational Efficiency
- Document and manage marketing processes to ensure clarity and uniformity.
- Monitor content performance, applying data-driven insights to refine strategies and enhance impact.
- Maintain internal resources to ensure easy accessibility for sales teams.
- Facilitate effective communication within the Commercial team to align marketing initiatives, readiness, and KPI tracking.
Key Collaborations
- With COEs for Growth, Product, EMEA, Events, and Sales Enablement: Ensure collaboration to drive messaging consistency and efficient execution.
- With Partner Marketing Manager: Ensure that partner-focused content aligns with Scope3’s strategic goals, providing partners with effective engagement tools.
- With Sales Enablement & Product Marketing: Uphold messaging consistency across all internal and external channels, fostering seamless communication.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related discipline.
- 5+ years of experience in marketing, preferably within B2B or technology sectors.
- Demonstrated expertise in managing marketing processes and executing strategic initiatives.
- Advanced skills in content development and process management, with an aptitude for translating strategic objectives into actionable plans.
- Strong project management and communication skills, emphasizing cross-functional collaboration.
- Proficiency in data analysis to evaluate content performance and refine strategies accordingly.
Scope3 is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment.
