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I joined the realm of media back in 2011 having spent two years in East Coast US working in TV and film production on the set of ‘Chef’s Kitchen’. The reality of ‘cash in hand’ jobs and inconsistent money, propelled me towards considering a new vocation whereby there was still creative flair but in a more financially stable and consistent sphere. Upon returning to the UK with this vision in sight,
How did you get into the industry and what has been your journey so far? I didn’t enter digital media with a master plan to build a 25-year career in ad tech. I was drawn in because the internet felt like a structural shift, not just a new channel. It was obvious even early on that this technology was going to change how businesses scaled, how information moved and how value was created. My early
How did you get into the industry and what has been your journey so far? My path in AdTech started in 2019, and before joining this industry, I devoted five years of my life to jurisprudence. That was an interesting experience, but I wanted something fully different. I strived for new challenges and opportunities – that’s when I discovered AdTech and decided to try my hand at programmatic. Obvious
