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How did you get into the industry and what has been your journey so far? I didn’t enter digital media with a master plan to build a 25-year career in ad tech. I was drawn in because the internet felt like a structural shift, not just a new channel. It was obvious even early on that this technology was going to change how businesses scaled, how information moved and how value was created. My early
How did you get into the industry and what has been your journey so far? My path in AdTech started in 2019, and before joining this industry, I devoted five years of my life to jurisprudence. That was an interesting experience, but I wanted something fully different. I strived for new challenges and opportunities – that’s when I discovered AdTech and decided to try my hand at programmatic. Obvious
How did you get into the industry and what has been your journey so far? With a background in Advertising, PR and Business Administration, and a strong focus on Digital Marketing, I started my career in communication, marketing and events. The real turning point came when I moved to London in 2016. I progressed into roles that brought me closer to digital media, evolving from campaign management i
