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How did you get into the industry and what has been your journey so far? I didn’t start in ad tech at all. I started in theatre and film in Los Angeles and San Francisco, running costume departments and building experimental pop-ups for brands before “experiential marketing” was even a thing. That world teaches you very quickly how audiences behave; what grabs attention, what people ignore, and wh
How did you get into the industry and what has been your journey so far? Interestingly, I didn’t start in digital media at all. I was originally working as a sound engineer in Soho after studying Audio Engineering following my degree. Being in that part of London meant I was surrounded by creative and technology companies, and adtech felt like a natural transition because it sits right at the inte
How did you get into the industry and what has been your journey so far? I came in sideways, which I think is the most interesting way in. My studies specialized in Security at UCL focussing on intelligence and the mechanics of power. During and after my undergrad I built experience across a few different worlds: policy research at Chatham House, asset management structures at Pictet, and board me
