Working in online creative services offers an exciting, fulfilling, and dynamic career path that combines creativity, technology, and innovation to shape how businesses, brands, and individuals connect with audiences in today’s digital landscape. With opportunities ranging from graphic design and web development to social media strategy, multimedia production, and content creation, online crea
Why explore a career in an independent media agency? After 25 years in the industry—spanning a range of media agencies, intermediaries, and even a stint publisher-side—it feels like I’ve seen the media world from a few angles. And yet, I find myself back in the world of independent agencies. Either I’m a glutton for punishment, or it genuinely is a rewarding career experience. The best indepe
Why you should consider working in (media) sustainability? As the impact of climate change increases across the globe and the pressure of corporate sustainability extends across industries, the media industry has not only a unique role in driving positive change but also addressing its own substantive carbon footprint. Per Ad Net Zero, marketing and advertising contribute as much as 4% of
Why work in DOOH? You’re probably reading this because you’re looking to make movements in the media and advertising industry - be that hunting down your first role, or taking a step into a new sector. Working out which road to take in the multifaceted media industry is undeniably confusing. Want advice from someone who’s worked across various channels in the past 12 years and recentl
Why seek a career publisher-side Whether it’s print, online, or social, the role of the publisher has never been more important to how people access and assess information in modern society. Publishing is the trusted, verified primary source of information for a reason, with a vital role in maintaining accountability and accuracy. As the digital ecosystem continues to develop, the publ
Why you should consider the gaming sector in adtech? As someone who has worked in and around the games industry for more than enough years to officially qualify as an industry veteran, I can wholeheartedly say now is the time to consider a role working in gaming adtech. Here’s three reasons. #1 The Market It’s often cited when talking about games and advertising that there are 3.2 Billi
Why you should consider working in ad verification? Ad verification solutions ensure human traffic, correct placement, and target audience reach for digital ad campaigns. What is ad verification? Ad Verification is a process consisting in confirming that digital ads, especially for campaigns running on the open web and through programmatic auctioning, are viewed by humans, displayed
Why you should consider a career path in demand-side platforms (DSPs)? Programmatic advertising has revolutionized how brands connect with consumers, offering a simple yet impactful promise: to target the right person, at the right time, in the right environment. This transformation is powered by technologies like Demand-Side Platforms (DSPs). A DSP is a critical component of the programma
Why working for an SSP should be your next career move in adtech? When exploring a career in ad tech, you’ve likely come across terms like DSP (Demand-Side Platform) and SSP (Supply-Side Platform). DSPs are often highlighted as the more exciting side of the industry, but it’s important not to overlook the crucial role SSPs play. SSPs are equally essential to the advertising ecosystem, off
Why working in CTV adtech can be a rewarding career choice? As someone who has spent many years working in advertising sales, I’ve had a front-row seat to the evolution of digital advertising—from the days of display and mobile, to the rise of programmatic, and now, to the booming world of Connected TV (CTV). The future of advertising is converging around CTV, and for anyone considering a car
AI for jobseekers in adtech marketing TAU believe that A.I can be a real level up for job seekers at all stages of their career. This is why TAU are offering free training to jobseekers at JobsInAdtech.com. In today’s competitive job market, particularly in digital marketing, AI can be a game changer when used strategically. To begin, AI tools offer practical first ste
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