Having spent most of my career on the supply side of web advertising, there are probably many better placed people than me to write about this topic, however, I’m pleased to have been given the opportunity and I’d like to share what drew me to move into the world of mobile advertising. Despite being around for over 20 years, mobile advertising is still on the rise. eMarketer estimated th
Whilst pubX is clearly pushing the PubTech agenda as a leading developer of Modular Publisher Technology, the skills and experience needed to thrive in this sub-sector closely match that of its parent, AdTech. However, we believe that technology developed specifically for Publishers is a critical part of this ecosystem which has been historically lacking, meaning that the industry is sleepw
The video advertising technology (adtech) industry is booming, offering exciting opportunities for professionals interested in technology, strategy, and innovation. Whether your passion lies in understanding the mechanics of advanced technology, forging impactful business relationships, or helping companies develop video strategies that drive results, this field provides a wealth of avenues to ex
Why work in Native I can still recall a moment 15 years ago when I was scrolling through one of my favorite news sites, coffee in hand, and came across an article about climate solutions. As I reached the bottom of the piece, I noticed a recommendation for a documentary series on renewable energy. It was presented in the exact same style as the news site - so much so that at first, I didn’
Tune In to Your Future: Why a Career in Audio Advertising Might Be Music to Your Ears The advertising world is constantly evolving, and staying ahead of the curve is crucial for success. While video and display ads may have dominated for years, audio advertising, a powerful contender, is making waves due to a slew of macro factors including technology advancements and changes in consumer b
The dream of advertising has always been reaching the right person with the right message at the right time in the right place. So, how do you do that? Data mate. Like the Matrix, data is everywhere. As Morpheus explained to Neo, “It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television… ” Essentially, data is
The world of advertising has always been fast-paced and innovative, but the evolution of attention technology is revolutionizing how we measure, understand, and act on what truly matters in advertising: capturing people’s attention. At Lumen Research, we’ve pioneered tools that provide unparalleled insights into how consumers engage with ads. As someone who has watched this industry
Advertising operations only gets a mention internally when it goes wrong. Fact. Seen like the referee in a football match: we should never get a mention in the post match report and if we do its for the wrong reasons. BUT We are truly the beating heart of our industry. we are the backroom staff at your sports club pulling the strings behind the scenes. We are waiters in your favourite res
Working in online creative services offers an exciting, fulfilling, and dynamic career path that combines creativity, technology, and innovation to shape how businesses, brands, and individuals connect with audiences in today’s digital landscape. With opportunities ranging from graphic design and web development to social media strategy, multimedia production, and content creation, online crea
Why explore a career in an independent media agency? After 25 years in the industry—spanning a range of media agencies, intermediaries, and even a stint publisher-side—it feels like I’ve seen the media world from a few angles. And yet, I find myself back in the world of independent agencies. Either I’m a glutton for punishment, or it genuinely is a rewarding career experience. The best indepe
Why you should consider working in (media) sustainability? As the impact of climate change increases across the globe and the pressure of corporate sustainability extends across industries, the media industry has not only a unique role in driving positive change but also addressing its own substantive carbon footprint. Per Ad Net Zero, marketing and advertising contribute as much as 4% of
Why work in DOOH? You’re probably reading this because you’re looking to make movements in the media and advertising industry - be that hunting down your first role, or taking a step into a new sector. Working out which road to take in the multifaceted media industry is undeniably confusing. Want advice from someone who’s worked across various channels in the past 12 years and recentl
Why seek a career publisher-side Whether it’s print, online, or social, the role of the publisher has never been more important to how people access and assess information in modern society. Publishing is the trusted, verified primary source of information for a reason, with a vital role in maintaining accountability and accuracy. As the digital ecosystem continues to develop, the publ
Why you should consider the gaming sector in adtech? As someone who has worked in and around the games industry for more than enough years to officially qualify as an industry veteran, I can wholeheartedly say now is the time to consider a role working in gaming adtech. Here’s three reasons. #1 The Market It’s often cited when talking about games and advertising that there are 3.2 Billi
Why you should consider working in ad verification? Ad verification solutions ensure human traffic, correct placement, and target audience reach for digital ad campaigns. What is ad verification? Ad Verification is a process consisting in confirming that digital ads, especially for campaigns running on the open web and through programmatic auctioning, are viewed by humans, displayed
