Why seek a career publisher-side
Whether it’s print, online, or social, the role of the publisher has never been more important to how people access and assess information in modern society. Publishing is the trusted, verified primary source of information for a reason, with a vital role in maintaining accountability and accuracy. As the digital ecosystem continues to develop, the publisher plays a vital, multifaceted role to the audience, to the advertiser, as a partner and as an innovator in its own right. This complex situation makes working in publishing a dynamic and inventive place to be.
- It’s always evolving.
There is never a dull day working publisher-side! When you sit at the nexus of digital, data, content and audience interaction, there is always something more to investigate or develop. Nothing in the digital landscape ever stands still – whether that is looking at how to tackle cookie depreciation, how to engage most effectively with your audiences on a particular topic, harnessing emerging social channels in a natural way, or integrating commerce offerings to give readers what they want. Mail Metro Media draws on the trust and respect of having one of the oldest established newsbrands in our portfolio, but we also have one of the most engaged audiences in the world. Maintaining that deep relationship takes constant development and innovation, on and away from our platforms. We are establishing our social channels in a way that works for the platform, our brands, and our role as a leading news service. Our video and podcast offerings are also growing rapidly, providing a unique way for audiences to connect to our editorially-driven and trusted content in a new and immersive way.
2. We’re increasingly influencing people
We are constantly evaluating and testing new ways to reach our audiences, trialling innovative formats, approaches and creative tactics to give our advertisers, partners and users the kind of entertaining and informative experience they expect from our brands. This extends from our creative formats and collaborations to our investment in shopping developments – which has been an enormous growth area for us. Online shopping habits have changed irrevocably. People are looking for easy ways to purchase, trusted sources to buy from, and reliable recommendations to support their decisions. Publishers play a crucial role in this equation, with editorial experts continually assessing, comparing and highlighting new products and features. Publishing was the first real ‘influence’ engine – helping people form opinions and share different perspectives. The fact it can do this now for shopping just shows how adaptable we are.
3. We get to shape the online space.
Programmatic, video, social media, emerging technology, podcasts – there are many areas where publishing plays, explores, and leads the way. There are a lot of entities these days with input into how the information landscape evolves – governments, tech giants, suppliers and advertisers all have a hand in the direction of travel for the digital landscape. But publishers are a vital part of the journey, and being able to shape how digital interactions develop, share viewpoints, and determine what is likely to be the best outcome for all parties is a great feeling, like being true pioneers!
4. There’s fantastic variety.
There are so many avenues to explore in our development. We have a team that spans skills from influencers and copywriters to data aficionados and statisticians, sales pros, and creatives. Working in a place that can bring such a variety of knowledge and passion points together creates a fantastically dynamic and fun work environment where ideas can be shared freely. Daily, we get equally excited by new ways of analysing our audience data to serve their needs better, as we are introducing new creative ways to deliver innovative and effective user experience and advertising solutions for our brand partners. All are backed by the heritage and foundations of businesses which have been trusted sources of information for over a century.
For all of these reasons and more, working for a publisher has a lot to offer – diversity, variety, and the ability to occupy a truly unique role in the digital and modern world. To see the variety of roles currently on offer with us, visit https://www.dmgmedia.co.uk/careers/
Hannah Buitekant, MD Digital, Mail Metro Media