The Agency Sales Manager will be responsible for growing current agency relationships as well as establishing new ones. The role will educate the agency ecosystem (e.g., media planners and media buyers) on Experian’s range of data products and solutions and promote the use either directly or indirectly through our range of channel platforms and partners. The role will work internally with key stakeholders to build out a GTM strategy focused specifically on data adoption utilising Experian’s core data assets and products across the agency vertical.
- Work with sales leadership to forecast and exceed annual sales targets through agency relationships.
- Drive adoption of Experian’s data products and solutions, including Identity, Audiences, and Insights, either directly, or indirectly through our platform partnerships.
- Build long-term, strategic relationships with several key stakeholders in both agency holding companies and independent agencies.
- Encourage and promote the use of Experian audiences in media campaign and activation.
- Become a trusted advisor to your agency network.
- Champion internal relationships with Experian Marketing Services sales teams including the brand, adtech and supply teams to increase demand through agency channels.
What your background looks like:
- Solid understanding and experience with the media agency landscape and it’s complexities.
- Experience in data driven campaign planning, activation and implementation.
- Proven ability to develop and execute sales strategy across multiple size agencies.
- Ability to collaborate and communicate cross-functionally with sales, operations, product & marketing.
- Proficient problem-solving adeptness with internal and external teams.
- Experience in analysing and identifying trends in monthly reporting.
- A passion for working closely across teams, culture and strategy within a larger more complex organisation.
- Experience in selling adtech, preferably data.
- Great network of agency relationships.
