Founded in 2023, Greenbids AI is the brainchild of Adrien Delambre, Guillaume Grimbert, and Jean-Baptiste Pettit, experts in digital marketing and machine learning engineering who previously worked at L'Oréal, Google, and Teads. They observed that while the automation of ad buying has been beneficial, it has also led to increased complexity and a surge in carbon emissions due to the multiplication of purchasing paths. Greenbids has revolutionized the digital advertising landscape with its innovative solutions that combine carbon optimization with media performance.

The Greenbids Mission

Greenbids' mission is to make the advertising sector more sustainable and responsible by reducing the carbon impact of campaigns while maximizing media performance for advertisers and revenue for premium low-carbon publishers.