Havas Play
Job Description Summary :
The Strategy Director is responsible for delivering market leading strategies for our portfolio of global clients as well as contributing to new business pitches.
Job Description :
Senior Strategy Partner, Havas Play
About Havas Play
This is Havas Play. We help brands play meaningfully in culture, creating branded entertainment and experiences that people want to spend time with. In the spaces and places that really matter to them, like music, sport, gaming, TV, film and fashion. We live it, breathe it and believe in the power of culture to drive brand and business growth. We work with some of the most well-known brands and rights holders across sport and entertainment, including: Arsenal, Adobe, BBC, Bethesda, Aston Martin F1, Commonwealth Games England, EE (BAFTA, Team Excel & Wembley), Jaguar Land Rover (Rugby World Cup 21/23), JBL, Montirex, Magic: The Gathering, Major League Baseball, The FA and World Rugby. Our services and capabilities are delivered by an in-house team, with expertise covering include: sponsorship identification, management and activation; social media 360 services, live & digital experience; influencer & creator marketing; media partnerships and branded content & production, enabling us to create and deliver truly 360, integrated campaigns whatever the brief. Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
About the role
Havas Play is in search of a maverick player to join our department.
Havas are on an upward trajectory, working with market leading brands with lots of momentum. We believe that strategy should be the engine of growth, central to the organisation and the ‘first person consult’ for our people and our clients.
Havas Play connects brands to fans through passions and purpose. Our services and capabilities are delivered by an in-house team across six divisions – Strategy, Creative, Activation, Content & Media Partnerships, Production and Measurement and Evaluation – enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
In this role, you will:
Be responsible for the strategic quality of output for Havas Play, reporting directly into the Group Head of Strategy for the Havas Media Network.
Client Work: Be the growth enabler into new opportunities for clients across the agency and be the custodian of quality for Havas Play strategy, be the key person of contact for at least two Havas Play clients – strategic consult and strategic work (doing the doing as well as thinking and talking)
New Business: Hold the pen on the story, across any format and produce a clear bounce off point for creative teams to work from
Craft daring thought leadership: support with leadership agency pieces and create your own individual pieces to be published in trade and wider press
Speak on industry panels, judge at awards and craft the award narratives.
Agency: Live Havas’ meaningfully daring philosophy to drive growth for clients and the Havas business.
Be hungry to make changes to how we create strategies and be ever on the hunt to introduce new ways of solving old problems (both the agency’s challenges and our clients’)
Team: foster a culture of curiosity and inspire the Play team, working with the GSD to truly be the driving engine force of both Play and the wider agency.
Core skills:
- Problem solver in the creative strategy space
- Lateral thinking and against the grain mentality
- Storytelling and sell- The ability to develop a compelling narrative and sell ideas
- Sound marketing knowledge – from both the advertising and media world
- Brevity - the ability to boil down a problem and solution into a distinctive strategic bounce off point
- Master of language – expert craftsmanship + language
- Knowledge of the wider comms ecosystem including media, partnerships and sponsorship
- As well as understanding of measurement and effectiveness foundations
- A doer, not just a thinker – making sure your strategies are both well evidenced and activated
Musts:
Minimum 7 years’ experience, across ad (creative) agency with experience of working on partnerships and sponsorships
Preferable:
Experience in sport and entertainment marketing inc. sponsorship
Experience - media/branding/ wider comms agency
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Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
