Job Title: Progammatic Account Manager
Location: Manchester
Reporting to: Programmatic Business Director
Who Are We?
T&Pmis one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pmis focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
Programmatic involves planning and activation of any programmatically bought media plans. Either doing so via an open funnel with partners and their dedicated premium inventory based on targeted audience, or via bidding approaches using the DSP that matches the needs and KPIs set in plan.
Ensuring that ongoing andtimelyoptimization is delivered whilst constantly aiming for campaign performance improvement. You will be responsible for the creation and monitoring of campaigns, while staying in line with planned targets but also be providing reporting and in-depth analysis for all handled activities and in collaboration with more junior members of the team.
Key Responsibilities
- Build media plans, abiding by any KPIs the clients are focused on
- In depth post campaign analysis , beyond topline metrics
- Demonstrate clear and thorough understanding of premium display and programmatic advertising
- Ability to collaborate with the rest of the channels in an integrated performance way
- Follow industry updates on products and look for ways to test and learn within the allowed testing matrices
- Ensure work isin syncwith overall media campaigns and plansare in agreementwith the Account Directors of the team
- Flexibility in applying any knowledge and learnings across a set of platforms, depending on the client’s needs
- Develop experience in all search and biddable media practices – this includes being able to run PPC and social activities, as a long term development plan that applies with our internal integrated performance teams
- Assist and mentor more junior members of the team and track progress.
Skills and Experience
Required
- Experience agency-side or client side working on programmatic campaigns with advanced proficiency on either DV360 or TradeDesk as the main platform.
- Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
- High attention to detail with an understanding of optimization levers across biddable platforms
Desired
- Experience with planning and running display campaigns on Search, PPC or Social
- Line management experience
- Experience with Google Analytics, CM360 or any other Adserving platform, and DSP platforms outside of the aforementioned ones, i.e. Quantcast , Amazon, Yahoo
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
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