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Senior Manager, Client Strategy & Analytics (TV, Display, Video)

Tinuiti (Mexico) • Full-time • Mexico City, Mexico • 1w ago

Who we are:
inuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.
What you’ll be doing:
Client Services Leadership: Ability to gain insight in order to understand and anticipate clients' goals and needs, plus identify opportunities to benefit the client. It is your ability to build and deliver solutions to establish and maintain an effective client relationship. Your ability to listen attentively and transmit clearly and effectively technical and business concepts, ideas, feelings, opinions and conclusions, both verbally and in writing.
Data Analysis and Optimization: Analyze client inquiries, determine necessary data sources (such as S3, internal systems, Drive), interpret statistical methods (including means, medians, crosstabs, correlations, basic linear regression), grasp experimental testing fundamentals, and manage KPI setup for straightforward cases, requiring minimal oversight.
Technical Expertise: Mastery of basic and intermediate SQL concepts, including different types of joins, grouping, creating temporary tables, etc.
Strategic Client Engagement: You'll independently manage Tier II streaming and linear tasks, adeptly explain our attribution methodologies to clients, handle daily client communications, and confidently guide client presentations with flexibility.
Cross Collaboration: Your collaborative skills are essential in achieving shared goals both internally and externally, ensuring success by understanding stakeholders, showing respect, appreciation, and active support, contributing to company-wide initiatives, and identifying and coordinating valuable new features with the Streaming+ team and Product team.
Industry Knowledge: Deep knowledge of media trends, understanding how they affect client goals, with expertise in audio and streaming video inventory, CPMs, clearance, gross vs. net, and concepts like reach and frequency. You advise on YouTube as an acquisition channel, evaluate audio buying strategies (e.g., host-read vs. producer-read podcasts), and explain media measurement basics, including TRP calculations.
Team Leadership: You excel in team leadership, defining roles, motivating innovation, challenging and developing team member(s), aligning goals with company objectives, overcoming obstacles, ensuring timely deliverables, guiding onboarding, and prioritizing skill development.
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
Requirements:
6+ years of work experience in a startup, internal strategy group, tech company, consultancy, or roles in marketing or finance; experience in a client service role is highly advantageous.
High level of comfort with quantitative concepts and a proven ability to troubleshoot data-related issues.
Demonstrated ability to understand, analyze, and communicate findings from data to clients in a clear and impactful manner.
Comfortable working in a fast-paced environment, with strong written and verbal communication skills, particularly in client-facing materials and presentations.
Exceptional personal organization and attention to detail.
Proficiency in Microsoft Excel and PowerPoint; SQL knowledge is a plus.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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