Shoppable Media Associate
As the Shoppable Media Associate you will:
- Campaign Management: Assist in the planning and execution of shoppable media campaigns, including product selection, content creation, and placement strategies across digital platforms (e.g., social media, websites, email marketing).
- Performance Tracking & Optimization: Track and analyze the performance of shoppable media campaigns, using analytics tools to measure success against key performance indicators (KPIs) such as click-through rates, conversion rates, and ROI.
- Data Analysis & Reporting: Assist in resolving technical issues related to shoppable media content, working with IT and digital teams to ensure a smooth user experience. Continuously optimize shoppable content based on performance data and consumer feedback to improve engagement and sales conversions.
- Collaboration: Work closely with marketing, sales, and product teams to ensure shoppable media campaigns are aligned with overall business goals and product launches.
- Client Communication: Regularly communicate campaign progress, performance, and insights to internal stakeholders and leadership, demonstrating the value and impact of shoppable media initiatives.
- [Hiring Manager to add any tasks specific to their pod]
Professional Qualifications:
- 0-2 years of experience in Shoppable Media roles
- Familiarity with [Insert Solution-Specific Platforms & Tools] Google Ads, Microsoft Ads, Merchant Center, Taboola, Feed management platforms (Feedonomics), Campaign management platforms (Skai, SA360)
- [Insert Preferred Certifications if relevant] Google’s AI-Powered Shopping ads Certification, Microsoft Ads Certification
- Advanced computer skills including Microsoft Excel & PowerPoint
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
- Proficient in analyzing data and using analytics tools to drive marketing decisions.
- [Hiring manager to add rec-specific qualifications i.e. CPG experience]
