Senior Account Executive, Paid Social
Group: Mindshare Worldwide
Reports to: Account Manager
Client: Ford
Mindshare is a media services company that acceleratesGood Growthfor its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
You can check out some of our people stories and client work and awards onLinkedInorInstagramor hear about the company in the words of our own peoplehere.
What We Can Offer You
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!
We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours
Our new values, ofEnergy,EmpathyandImpactnot only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we areopen to difference.We believe in being open and supportive of our people and all their differences to help them succeed.Be different at Mindshare and use your difference to shape the world through media.
The Role
The role exists within Mindshare Channels & Solutions to support a growing Paid Social specialist team. We are looking for an experience Paid Social Senior Account Executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client activations, enhancing team processes and optimisation techniques, and pushing the boundaries of innovation. In this role, you will have the opportunity to work with other sister agencies part of the WPP group.
The Ideal Candidate
The candidate will report to the Paid Social Account Manager. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimisation of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Social campaigns. They will need to demonstrate knowledge of native platform suppliers as well as developing an understanding of their available products and services.
Essential Criteria
- Experience setting up and optimising campaigns within Meta, Tik Tok, and LinkedIn.
- Experience using custom audiences and automation to enhance Paid Social strategy and performance
- Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
- Strong understanding of Paid Social best practices around for example buying strategies, formats, and audiences
- Understanding of measurement capabilities via native platforms and 3rd party tools
- Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
- Proactive approach to expanding knowledge and capabilities
- Attention to detail
- Able to communicate effectively and work as part of a wider, cross-channel team
Responsibilities
Delivering clientperformance
- Work with digital platforms like Facebook, Tik Tok, LinkedIn to run best practice compliant Paid Social campaigns.
- Competently create media plans designed to achieve specified KPIs
- Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager and Adobe Analytics.
- Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)
- Identify and implement testing approaches to improve campaign performance against KPIs
- Carry out regular account optimization in order to improve performance against KPIs
- Complete client reporting and analyse campaign results extracting insight in order to provide recommendations for future activity
- Contribute to regular planning meetings; preparing and presenting performance detail and account action updates
- Effectively manage your workload, and submit deliverables to your Account Manager within deadlines
Inspiring ourpeople
- Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
- Train Grads and Executives on how to effectively and efficiently build Paid Social campaigns and applying best practices for managing Paid Social activity
- Support the Account Executive with tasks, providing guidance where needed
Driving ourprocess
- Complete the Mindshare finance process
- Carry out regular campaign and budget management checks
- Support Account Executives in following all Mindshare processes
