Background
Influent Media is an independent digital sales house, with offices in London, Dublin, Dubai & Amsterdam. We work with premium digital publishers & tech providers, to represent, manage and grow their local or global footprint.
We were born through a frustration with the market, having seen consolidation of media owners into large, inflexible groups. We are here to disrupt the norm, provide good quality & transparent media, and have some fun whilst we do it.
We pride ourselves on being a flexible and hard-working business, selling market leading opportunities to agencies, direct client and 3rd party suppliers. We’re passionate about growth and ensuring everyone we work with is proud to say they are part of the Influent Media family.
We manage & sell display, content, video & audio media, allowing employees to learn about a variety solutions & verticals. Our publisher roster including world leading brands across a variety of verticals, including Disney, Warner Bros. Discovery, Rakuten, Rightmove, Vivino, The Met Office & more.
Job Description
In this role you will be responsible for the delivery of programmatic and direct display & video ad campaigns, including but not limited to quality control, trafficking, troubleshooting, reporting and optimisation. It is a position where you will need to ensure you build good relationships with internal teams, manage ad operations SLAs, resolve delivery issues & follow escalation procedures.
You will provide operational support, whilst continually working to improve practices to ensure efficient trafficking and best in class delivery.
The ideal candidate will be analytical in approach, have an eye for detail, an appetite to work in advertising operations, and have strong communication skills.
1-2 years’ experience in GAM trafficking or a similar ad operations role is preferred.
The role requires the ability to work in a fast paced environment, with the knowledge and confidence to make business critical decisions at short notice. Attention to detail and high levels of accuracy, as well as an ability to take ownership, are integral to the role.
Key Responsibilites
Co-ordinate scheduling of campaigns
Co-ordinate the creative submission process with clients including receiving and checking creative material (Rich Media, Video) from advertising and ad agencies, using a range of 3rd party platforms
Implementing the campaign in GAM (google ad manager 360) and other systems
Supply inventory figures to Sales Team upon request.
Produce screenshots of advertisers’ campaigns.
Monitor campaigns for delivery of impressions and clicks and other performance metrics, and any discrepancies that may occur when using tags from third parties.
Work with Sales support to ensure a smooth transition from ad sale to ad launch and completion, including regular campaign update meetings to discuss potential delivery issues and / or suggesting campaign optimisation to clients.
Creative swaps and revisions to optimise campaigns, those are under performing.
Produce end of campaign reports for sales team, data analysis and recommendations.
Support monthly reconciliation process, working together with finance to confirm final revenue
Assisting the ad operations team with other daily ad hoc duties where required
