The Company
Crimtan makes the complex world of programmatic advertising simple. We deliver relevant, connected, compliant digital campaigns across every stage of the customer lifecycle, powered by our continually advancing proprietary technology.
Due to our proprietary technology stack, (DSP, DMP DCO), we’re well positioned for the impending changes in the programmatic ecosystem. Active ID is our persistent identifier (cookieless technology) that we’ve been working with since 2018 Dynamic creative (prospecting and retargeting) is core to everything we do. We’re well-versed in running sequential campaigns across multiple formats.
The company was founded in the UK in 2009. Our business is in a high growth phase, and with offices in New York, London, Dubai, Singapore, Tokyo , Gijon and Sydney.
Our vision is simple: To transform programmatic digital advertising into meaningful individual experiences.
The team
The Account Management team sits in between our clients and our trading team – it ensures that Crimtan develops strong relationships with clients and supports the trading team deliver the best possible campaign results.
The Role:
As an Account Director, you will assume a role in managing and enhancing client relationships, driving campaign performance, and supporting revenue growth initiatives. You will be responsible for overseeing a portfolio of key clients, both agencies and direct clients, ensuring their needs are met from campaign inception to post-campaign reporting. Your role will involve providing strategic insights, addressing ad-hoc requests, and educating clients on programmatic advertising. Additionally, you will collaborate closely with the trading team to execute campaigns successfully and optimise performance.
Once client relationships are established, you will proactively support the sales teams in acquiring additional revenues by leveraging campaign performance metrics to secure upweights and contingency budgets.
Key Responsibilities:
Campaign Execution and Performance:
- Lead and support the trading team by communicating client requirements promptly, including pixel setup, campaign targets, and competitor performance analysis.
- Monitor campaign performance closely to ensure alignment with core KPIs and pacing targets.
- Address client requests efficiently, ranging from administrative tasks to providing insightful campaign reports.
- Proactively manage client expectations and provide education on best practices, campaign strategies, and achievable KPIs.
Strategic Client Partnership:
- Assist clients in developing and implementing their wider display strategy, aiming for innovative approaches and delivering 'client firsts'.
- Establish yourself as a trusted advisor to clients, offering expertise in campaign execution, specific areas such as mobile or brand safety, and broader display strategy.
- Provide proactive and bespoke insights during and after campaigns, demonstrating a deep understanding of clients' products and industry trends.
Client Growth Support:
- Collaborate with the sales team to respond to briefs and participate in client meetings, leveraging your campaign management experience.
- Identify upsell opportunities and promote our solutions to clients, contributing to revenue growth and client satisfaction.
Candidate Profile:
- We are seeking an accomplished and dynamic individual with extensive experience in the advertising industry, a deep understanding of technology, and a relentless drive to exceed client expectations.
- Key attributes we are looking for include:
Strategic Leadership:
- Demonstrated success in leading and inspiring teams to deliver exceptional results, with a track record of driving strategic initiatives that contribute to company growth.
- Proven ability to develop and execute innovative strategies that drive client satisfaction, revenue growth, and market leadership.
Client Relationship Management:
- Extensive experience in building and nurturing relationships with key clients, including agencies and direct clients, at the highest levels.
- Exceptional presentation and negotiation skills, with the ability to influence and persuade clients to adopt new strategies and solutions.
Analytical and Data-Driven Approach:
- Adept at leveraging data analytics and insights to drive decision-making and optimise campaign performance.
- Strong problem-solving skills and attention to detail, with the ability to identify trends, patterns, and opportunities within complex data sets.
Entrepreneurial Mindset:
- Entrepreneurial mindset with a proven ability to identify and capitalise on market opportunities, driving revenue growth and market share expansion.
- Demonstrated ownership, initiative, and accountability in leading strategic initiatives and driving business results.
Ability to Thrive Under Pressure:
- Proven ability to thrive in a fast-paced and dynamic environment, managing multiple priorities and delivering results under tight deadlines.
- Resilient and adaptable, with a proactive approach to problem-solving and a focus on delivering excellence in all aspects of work.
In addition to the above, we are seeking candidates with:
- 7+ years of experience in senior leadership roles within the advertising or digital marketing industry.
- Extensive knowledge of programmatic media and digital advertising technologies, including ad serving platforms, DSPs, and DMPs.
- A track record of success in driving revenue growth, client retention, and market expansion.
What Crimtan Offers
- Competitive salary + bonus scheme
- All the latest tech & software you need
- Hybrid work pattern – 3 days
- A variety of benefits to include: health insurance, mental health cover, pension
- Enhanced maternity and paternity leave
- 25 days holiday plus a day off for your birthday
- Be part of a passionate, friendly and transparent culture
