Site Reliability Engineer

The COOL Company • Contract • Remote (India) • 4w ago

About the COOL company

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.

Brands under the COOL company include ADventori, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Balihoo, a complete advertising management platform for franchise and network businesses; COOL Media, a managed service solution for agencies and brands to reach and measure audiences; Insticator, a premier SSP and engagement platform for publishers; and OKO Digital, delivering website and app publishers everything they need to maximize their ad revenue.

Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more. Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

This role would work specifically under our Insticator subsidiary. At Insticator, the experience matters. As a Premier SSP, Insticator maximizes revenue through differentiated franchise brands. Their suite of engagement, ad monetization, SaaS, and media products is tailored to achieve this and more. Beyond the tangible ROI from working with Insticator, the first-party data collected puts publishers back in the driver's seat, to better understand audience behavior and facilitate extreme precision targeting for the brands they represent.

Insticator's diverse company portfolio includes OKO, a Google Certified Publishing Partner for Connected TV, and Balihoo, a leader in multi-location marketing. Augmenting these offerings are Insticator-branded products designed to empower publishers in boosting engagement within their ecosystems, fostering active user interactions with site content and each other. This commitment extends globally with the expansion of Insticator into Australia, positioning it as a leader in managed-service media solutions.

Our Core Values

At the COOL company, we believe in being C.O.O.L.:

Creative Optimistic Open-Minded Leaders

We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success. Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives. That’s the attitude we bring to work with us every day, and it’s what we expect from everyone who works here.

That’s just part of the values that drive us to greatness. We also believe in this trio of truths that inform every decision we make and everything we do:

Sleeves Up: At the COOL company, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.
100% Viewability: the COOL company is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.
Be Defiantly Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.

About the Role

Serving billions of impressions per month on a variety of websites with different audiences, we collect data from our publisher embed technology and use this data to serve better advertisements for our publishers. Our publishers expect a stable high quality product that they can build their businesses around. The back-end engineers make sure that we are able to scale our systems to store large volumes of data and service billions of requests each month, while providing in-depth analytics to our publishers.

You will get the opportunity to work on a variety of our back-end systems and have ownership of features from conception through delivery.

Challenges and Opportunities

Have a personal impact:: You’ll be involved in planning, architecting, and ultimately releasing to production new products and features that will help drive this business forward. The work here is incredibly rewarding if you take pride in what you produce.
Work on an organized team:: You’ll slot in to an incredibly efficient engineering team. An agile work environment with well defined workload, scope, and tasks that will have you focusing on what you need to do and producing great work within a two week sprint cycle.
Opportunity to have fun:: The engineering team here means business but has fun while doing it. We keep things light while accomplishing a ton of work in short periods of time. Everyone here is invested in what they produce but can still find the time to smile and joke around.
Better yourself and others:: We are constantly looking to evolve. Investigating new technologies and techniques, we never stay stagnant. It’s a great group of engineers who are looking to keep learning. Management is very open to change, so introducing new ways of doing things is appreciated and encouraged.

Responsibilities and Duties

Collaborate effectively with the product and engineering team to improve services through rigorous testing & release procedures.
Audit existing infrastructure for performance enhancements.
Build, gather and analyze metrics from operating systems as well as applications to assist in performance tuning and fault finding
Participate in system design consulting, platform management, and capacity planning
Create sustainable systems and services through automation and uplifts
Balance feature development speed and reliability with well-defined service-level objectives
Maintain high SLAs across all the products.
Stay abreast of infrastructure trends and push the tech forward whenever project feasibility arises.

Professional Competencies

Extensive hands-on experience building distributed architecture between a Cloud Provider like AWS / GCP / Azure and Dedicated On-Premise Servers.
Proactive approach to identifying problems, performance bottlenecks, and areas for improvement.
Ability to program (structured and OOP) using one or more high-level languages, such as Python, Java, C/C++, Ruby, and JavaScript
Extensive hands-on experience working with AWS services like EKS, ECS, ECR, EC2, RDS, VPC, ElastiCache, Glue, Athena, ALB, Lambda, CloudFront, ElasticSearch, etc
Expertise setting up logging, monitoring and alerts using monitoring tools like Cloudwatch, Prometheus/Grafana, NewRelic, DataDog, etc
Expertise in continuous integration and testing frameworks.
Experience re-architecting and migrating infrastructure to keep up-to-date with the latest technologies and reducing infrastructure costs.
Strong experience in Kubernetes infrastructure and services like Kube DNS, Kubernetes Control Panel, Ingress Controller, ConfigMaps, etc
Great communication, solid collaboration skills, with a strong teamwork ethic.
Able to search for possible solutions and apply them.
Strong understanding of security best practices to enhance cloud security.
Document architecture diagrams, processes, and procedures.

Cultural Competencies