PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Performance Manager, Paid Social at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Performance Manager, Paid Social. This is a Full-time position based in Dubai. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
RESPONSIBILITIES
Campaign Management
- Developing comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
- Responsible for end-to-end set up of paid social campaigns across all the relevant social platforms (and working with junior team members to assist them with this task as necessary). Comfortable using advanced features such as bid rules and 3rd party optimisation/ creative/ measurement tools to achieve results for clients.
- Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to defined best practice standards.
- Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
- Working with Executives, Snr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Leading client calls to present results as necessary.
- Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.
- Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.
Client & Partner Management
- Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
- Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
- Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.
People Management
- Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
- Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
- Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. Leading by example to motivate and encourage those with less experience.
- Assisting with the recruitment process for the immediate and wider team. Attending interviews and acting as an ambassador for the team to potential candidates.
Operational Excellence
- Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing.
- Working with line-manager to develop and implement testing/learning agendas for clients that drive clear and actionable insight on each social platform.
- Working closely with planning team + other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.
- Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with junior team members and the Global Hub team to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.
QUALIFICATIONS
- The successful candidate should have experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.
- Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
- Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives.
BONUS POINTS
- Experience compiling detailed and insightful end of campaign reports & presentations. Knowledge of how to structure regular client review presentations (QBRs, annual reviews etc).
- Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
- Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
- Some experience line managing individuals and/or helping to train others across paid social would be preferable.
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
