PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Performance Executive at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Performance Executive. This is a Full-timeposition based in Dubai. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
RESPONSIBILITIES
As performance Executive, you will be supporting your team with client activations across performance media channels (search, social, display). As a core member of the team, you will be involved in day-to-day campaign optimizations, campaign trafficking, booking budget orders and managing finance reconciliation.
Core responsibilities:
- Campaign Management and Execution:
- Oversee the creation, optimization, and implementation of paid social campaigns across platforms (Meta, TikTok, Snapchat, X, etc.), ensuring alignment with client goals and targets.
- Client Communication and Collaboration:
- Act as the primary point of contact for clients, securing advertising assets, troubleshooting issues, and ensuring campaigns are continuously optimized for performance.
- Performance Tracking and Reporting:
- Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, etc.), delivering actionable insights and weekly reports. Provide strategic recommendations based on data-driven analysis.
- Budget and Pacing Management:
- Manage budget allocation and pacing to ensure campaigns meet performance targets, while adhering to set budgets.
- Campaign Optimization and Insights:
- Regularly optimize campaigns through A/B testing, engagement metric analysis, and ad copy adjustments.
- Stakeholder Engagement:
- Attend and contribute to weekly and monthly client status meetings, providing updates on campaign performance and insights for ongoing improvements.
- Industry Knowledge and Platform Expertise:
- Stay up-to-date with evolving social media advertising technologies and platform specifications to implement best practices and new ad features.
QUALIFICATIONS
- Interest or some experience in Digital Media.
- Proficiency in Turkish is required.
- Ability to take responsibility for own work; to make sure that others deliver in support of you if required
- Self-esteem, confidence, and strength of character
- A real team player
- Quick to learn, and keen to develop
- Attention to detail
- Highly organized
- Ability to fit into the character of the company whilst still bringing individuality
- A diplomatic, collaborative, and positive approach to working life
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
