SENIOR ACCOUNT EXECUTIVE, COMMERCE ACTIVATION
Thisroleisdesignedtoexecute Commerce activations as part of our agency group Mindshare.The role is responsible for supporting buys executed via retail media networks,with a strong focus on Amazon advertising across Search & DSP.
Overview:
GroupM Nexus Commerce is a team of highly skilled performance marketers who drive measurable business growth for iconic brands across GroupM agencies. Our Commerce capability is comprised of Strategy, Activation, Creative, and Data & Technology, working as an interconnected unit and living on the cutting edge of modern marketing. Through proprietary tools, partnerships, processes and training, GroupM Commerce delivers industry leading Commerce solutions to our clients with global scale, local nuance, and effectiveness.
The SeniorAccount Executive, Commerce Activation rolewill have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic, with a strong focus on Amazon. In this role you’ll be involved in the end-to-end campaign process beginning with competitive research through to tactical optimization and performance reporting.
Job Responsibilities:
- Manage search and programmatic mediaactivationsacross several retailer media networks, with a strong focus on Grocery suppliers, including Criteo and Citrus for search.
- Execute campaign setup, bid recommendations, and budgeting to ensure overallclient goal attainment, including the use of retail bid management technologies where applicable such as Pacvue or Skai
- Optimize clientaccounts to meet their established KPIs.
- Ensure on-going campaign compliance to GroupM established guidelines and best practices.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
- Identify insights and optimizations utilizing historical data and competitive research.
- Address technical issues with media campaign serving.
- Understand key drivers of performance with Grocery retailers and other marketplaces such as Drug/Pharmacy.
- Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Minimum Requirements:
- Proven experience in biddable performance media execution, including Grocery search and/or DSP
- Experience in campaign management and optimizationon Grocery platforms
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
About GroupM:
At GroupM, we are Open, Optimistic, and Extraordinary.
- Open. We cultivate trust by taking ownership and accountability, and we empathetically and intelligently balance people and client experience in everything we do.
- Optimistic. We mobilize the enterprise, driving our vision forward, and we champion growth and career development so we can all thrive.
- Extraordinary. We harness our shared capabilities to inspire transformational creativity, and lead collectively to deliver a seamless client and colleague experience.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more atwww.groupm.com.
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