OPENMIND
Job Title: Senior Associate Director – Digital
Department/Team: OPENMINDUK Team
ABOUT OPENMIND
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment
ACCOUNT OVERVIEW
OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Category SAD to provide Digital Planning for UK category.
OVERVIEW OF ROLE:
The Digital SAD is responsible for creating brilliant, creative, digitally driven, insight-led and accountable communications that deliver business growth for Nestle and lead the industry. It is an incredibly exciting time to join our digital-first business and you will be tackling key strategic challenges of digital and data integration, to power marketing communications that create competitive advantage.
The Digital SAD is a key role within the team and will be the day-to-day client lead who can make this account their own. We are looking for candidates who are dynamic, passionate & brilliant at developing client relationships.
RESPONSIBILITIES:
- Build strong, long-lasting relationships with X category clients by understanding their business objectives, needs, and challenges.
- Become a key stakeholder in your clients’ business. Leading and executing their vision.
- Become the ‘go to’ for senior digital day to day clients. Become their trusted point person.
- Development and ongoing ownership of digital growth plan for Nestle.
- Overall responsibility for the digital outputacross the account - ensure all plans that exit the building are 1st class.
- Development of a roadmap across all digital specialisms (Display/Social).
- Oversee work that is shortlisted for digital industry awards for creativity, content and data.
- Develop strong relationships with key media owners to deliver brilliant partnerships for clients.
- Identify commercial opportunities for us to do things better, that would benefit the client and the business.
- Build supportive and collaborative team culture to help everyone produce work they are proud of.
- Ensure every member of the team have up to date and relevant personal objectives and KPIs.
- Ensure up to date and appropriate training & development plans to grow talent.
- Succession planning throughout team that provides direction and growth.
- Ensure the full team is integrated to ensure trading commitments are delivered.
- Contribute to OpenMind culture in the team – great planners with clear goals, objectives, and development plans.
YOUR KNOWLEDGE & ABILITIES:
- Excellent leadership capability, both internally within the agency and with senior clients. Experience of leading large teams highly desired
- An analytical and inquisitive mindset and a passion for the industry.
- A detailed understanding of digital planning with experience identifying the role for role for paid, owned, and earned media channels, and their contribution to business outcomes, both brand and performance.
- Extensive digital experience, including across Display and Social specialisms.
- Creative flair to enable campaign ideas to stand out and cut through a cluttered marketplace.
- Excellent communication skills, including leading cross agency teams and communicating effectively with multiple stakeholders.
- Strong organisation skills, with the ability to manage a diverse workload and prioritise key work streams.
- A thirst for learning about technology, trends, media, people, brands and the industry.
- An ambition and tenacity to make the ordinary extraordinary.
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