Organic Performance Manager
About the role:
The Organic Performance Manager’s role is the operational lead on their accounts, responsible for the smooth day-to-day delivery of high-quality SEO work, and to deliver world-class client service creating strong relationships with our brands.
Candidates should have a proven track record in organic search and online marketing, supported by an understanding of campaign and digital content marketing.
In this role, you will:
- Main day-to-day contact with clients in the delivery of the SEO strategy, demonstrating an enterprising and pro-active attitude to all aspects of the project delivery.
- Have a deep understanding of the client’s business, brand, sector, competitors, and audiences.
- Ensure all client requests are met and surpassed in a timely, professional, and efficient manner, with client expectation managed effectively.
- Responsible for setting up, preparing and the delivery of regular client status meetings and reports.
- Responsible for the management and delivery of client SEO work such as on-site, technical audits, and reporting
- Work closely with the Organic Performance Director to understand and proactively manage client short, medium, and long term objectives and expectations.
Core skills:
SEO Strategy and Project Management
Independently manage deliverables for our clients and ensure everything is of industry-leading quality
Applies best practice to campaign management and acts as the escalation point for issues
Manages and takes ownership of projects from start to completion, maintaining accurate pipeline and campaign information across all key systems.
Delivers accurate reports with value-added insights and actionable findings to improve performance.
Monitors performance through Google analytics, Google Search Console and performance dashboards, and tracks this performance against forecasts
Commercial Acumen
Completes the finance process for all assigned clients, including carrying out regular budget management checks.
Ensures exceptional finance management by accurately completing the GroupM finance process for clients including any required booking and reconciling activity within deadline and addressing finance queries.
Demonstrates an understanding of the financial impact of decisions/solutions to drive projects and analyses that support the organization’s mission.
Understands all third party costs for each client, and ensures that these costs are not exceeded at any point
Data Analysis
Devises new methods and procedures for collecting data.
Performs complex data analyses and presents findings on the underlying principles, reasons or facts.
Guides others to critically analyze client and performance data and acts as a subject matter expert on outcome models.
Takes ownership for data being sourced accurately and the integrity of conclusions drawn by the team.
Tools Proficiency
Demonstrates an understanding of complex offerings and tailors solutions to meet the unique needs of the customer.
Demonstrates advanced understanding of products, technologies, offerings, including but not limited to research tools, automation tools and technical analysis tools.
Coaches other colleagues in building their knowledge. Leverages knowledge of competitors’ products and services as well as their strengths and weaknesses to compare choices.
Practice Area Knowledge
Utilizes understanding of practice area/ industry terminology, industry players, and key performance indicators to draw conclusions.
Applies knowledge. Remains aware of practice/industry changes, challenges and findings; integrates industry issues for client benefit.
Serves as an expert on how products/services/systems are applied across a particular practice area/industry; recommends the best options for the business.
Effectively guides junior team members on technicalities of the platform/system and best practice application.
Develops relationships with relevant stakeholders to maximize their value.
Problem Solving
Uses critical questioning and maintains a broad perspective when analysing information to gain a deeper understanding of the problem and wider impact.
Quickly generates appropriate solutions informed by previous experience.
Understands how to resolve escalated issues and supports others to problem solve.
Supports or leads troubleshooting communication for issues.
Stakeholder Relationships
Has an expert knowledge of client and agency structures.
Can identify key decision makers and understands their perspectives which is used to build relationships.
Has strong knowledge of the client sector/industry which is shared to build strategies and plans.
Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.
Can easily suggest business solutions to match client/stakeholder needs and achieve objectives.
Effective Communication
Breaks down complex technical information into understandable language, guiding others on best practice.
Uses knowledge and expertise to generate comprehendible, broadly-applicable communications.
Designs differentiated communications (content focus, style, presentation, etc.) for various internal and external audiences based on an understanding of their differing levels of familiarity.
Attends client and agency meetings to present
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:
- deep knowledgeof our clients’ business
- the confidence to challengewhat’s gone before
- the support to go furtherthan we thought possible.
Discover more atwavemakerglobal.com/uk or follow us @WavemakerUK.
We are an equal opportunities employer and support the life choices of our employees
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer friendly policies.
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