Programmatic AccountExecutive
About Wavemaker:
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- Deep knowledge we have of our clients’ business
- Confidence to challenge what’s gone before
- The support to go further than we thought possible
About GroupM Services:
GroupM Services UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Services is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
The Team:
We are a team of 20+ people working on a mixture of exciting clients that include Audible, Danone, Paramount,and Nationwide. The team are based at Wavemakers’ office at Sea Containers, SE1 in London UK. We’ve won some exciting pieces of business this year and we are looking to grow our display team with a focus on our programmatic self-serve practice.
The Role:
As a Programmatic AccountExecutive,we will train you inhow to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn! You will develop an excellent knowledge of the display marketplace and work closely with the ProgrammaticSenior Account Executive or Account Manager to contribute to the planning of programmatic media activity. You will work towards being responsible for managing the set-up process for a campaign from start to live date, suggesting and implementing optimisations for live campaigns to achieve the briefed outcome and reporting the results back to the client on a weekly basis. We will support you throughout this learning journey, with online resources, an encouraging direct manager, and a close-knit display team community.
Key Responsibilities:
Campaign Management
- Use gained marketplace knowledge to translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand.
- Implementation, management, and daily optimisation of campaign activity.
- Manage the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process
Client and Partner Management
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Create strong working relationships with display and video media partners e.g., Google
- Attending internal and external training sessions in person to develop platform and marketplace knowledge
Operational Excellence
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, learning the billing process and applying best practice
- Maintain standards and process throughout the end-to-end campaign lifecycle
- Develop close working relationships with internal teams such as ad trafficking team and the reporting team.
Skills & Experience
- Keeps up with the exciting world of digital marketing
- Proficient use of Excel and Powerpoint
- Ability to manage their time effectively and of working as part of a group
- Attention to detail and excellent communication skills, written and verbal
- Affinity for numbers and with an analytical thought process
- Proactive and self-motivated, always looking to expanding knowledge and capabilities
- #LI-GL1
