ProgrammaticAccount Manager - Boots
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We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
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About GroupM Nexus:
GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
Intro to the role:
This is a fantastic opportunity to join bEMCasa Programmatic Account Manager across the Boots account.
As Programmatic Account Manager, you are critical to the delivery of programmatic campaigns across Display and YouTube;working closely with the Senior Digital Associate Director, you will be a key interface for our clients,playing a pivotal role in the planning of briefs and taking ownership of the activation and reporting.
This role is the perfect opportunity for someone looking to gain exposure to best-in-class YouTube planning and activation along with display planning and activation with key partners. Our commitment to developing our teams will see your knowledge progress from in-platform to the wider programmatic offering.
Key Responsibilities:
Campaign Management
- Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
- Competently create media plans designed to achieve specified KPIs
- Understand the products and solutions that could be relevant for clients that have been developed within the group.
- Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Client and Partner Management
- Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
- Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
- Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
People Management
- Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
- Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.
Operational Excellence
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub
Skills & Experience
- Passionate about programmatic activation and driving continued excellence.
- Confidence in core trading platforms, DV360, TTD and Amazon.
- Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
- Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
- Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative
- Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
- Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
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