We are theEssenceMediacomWorldwideProgrammaticteam, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix ofblue-chipclients for both direct and brand led initiatives including but not limited to: The Coca Cola Company,EY,Dell,adidas & Sony.
We are looking for a driven and enthusiasticProgrammaticspecialist to joinEssenceMediacomWorldwide as aProgrammatic Senior Associate Director.This is an opportunity to become part of a specialist planning & buying team with an international remit across truly global advertisers. We have an integrated approach to planning, and you would gain exposure to all media channels with the opportunity to feed insights back into programmatic strategies.
The successful candidate will be able to develop their career withEssenceMediacomas they will be enabled to continually improve and expand on theirprogrammaticskills, with growth opportunities both upwards and sideways. The candidate will alsohave the opportunity towork across a diverse client base and help to shape and inform client strategy.
Accountabilities include:
Account Management and client servicing
- Ultimate responsibility of client interaction and the success of the relationship, with a focus on key strategic relationship, and team operations/deliverables
- Agree and set businessobjectivesfor each client and review campaign performance against theseobjectives
- Create/design programmatic strategy for client portfolio, ensuring strategy is clear and mostappropriate tothe client'sobjectivesandKPIs
- Proactively educating clients and key internal stakeholders, reviewing, re-purposing, building, and delivering educational material for the benefits of your client base.
- Oversee the team in their delivery ensuring that programmatic strategy and trading best practice and frameworks are adhered to, and that the teamis able todemonstratecontinued accountevolution
- Train and support specialist campaign managers to increase knowledge across thedepartment
- Take ownership of client’s programmatic strategic approach, campaign planning,implementationand reporting, as well as the client relationship
- Build andmaintainrelationships with priority and preferred technologypartners
- Toidentifyareas of growth opportunities (or limitations) that exists for the team and clients’ business and generates business plans for their development.
Operating and Technical Requirement
- The effective day-to-day running of the accounts that sit withinit
- Financial accuracy, through the planning and buying process, and reconciliation of spends, including client terms and programmaticfees
- The integration and understanding of other digital channels within the wider context of client business and media mix, by both internal and externalstakeholders
- Theappropriate useof tools to drive accountability, operationalefficienciesand actionable business insights; with the scoping of costs and agreed clientoutputs
- Act responsibly and professionally at all times,representingthe team,departmentandcompany
- Be responsible for100% financial accountability on clients’business
- Drive revenue growth through spotting new opportunities and delivering excellentresults
People Management
- The ability to manage, motivate and train individuals, in line with business requirements, resource, and developmentneeds
- Ensure individuals workloads are managed and prioritised in line with client needs andSLAs
- Clearly outline tasks andobjectiveswith the PBU Director, with specific deliverables and timelines for progression.
- To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months
- Tobe responsible forthe team’s development (their 360’s, andtask & objectives), and to be tiedin totheir ownobjectives
- Highlight greatteam work, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR andcommunications
- Diarise weekly ‘WIP’catch-ups, and regular taskreviews
- Complete weekly time sheets, holiday/sickness forms, CPD
New business
- Support Head of Programmatic on New Business RFIs and RPFs
- Participate in pitches and help with new businesswins
- Identifyareas ofpossible businessgrowth within existing client base
- Establish andmaintainrelationships with key decision makersin order tosecure newbusiness
- Up-selling and cross-selling PBU services for direct response and performance
A bit about your skills and experience:
- An in-depth understanding of the programmatic landscape as it relates to various channels including display andvideo
- Proven knowledge and experience in Programmatic and DSP implementations
- Experience of Programmatic tools, campaigns delivery andparticipateactively in Programmatic discussions with clients and internalteams
- Detailed knowledge of all programmatic transactions from automated guaranteed to the open exchange and everything in between
- Experience working with multiple technology platforms: DSPs, DMPs, verification tools, viewability, analytics etc.
- Deep knowledge and commitment to continued improvement in quality, brand safety and viewability across clients, including quality assurance frameworks for the PBU and product verificationcapabilities
- Create a matrix for test & learn and reportfindings
- Discuss and brief new campaign elements and reporting requirements to team and manage statusreporting upwards for successes and challenges at alltimes
- Oversea the team in their planning, management, optimisation and reporting of direct response and brand advertisingcampaigns
- Working with Head of PBU developing the programmatic pillars of data, strategy, operations,planningand insights
- To understand the role of programmatic media within the wider marketing mix, its strategic importance throughout the customer journey and relative performance through the application of Econometrics
- Strong project management skills and an efficient working style
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