Paid Social Account Executive
About Wavemaker :
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
•Deep knowledge we have of our clients’ business
•Confidence to challenge what’s gone before
•The support to go further than we thought possible
About GroupM Nexus:
GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
About the Paid Social team @ Wavemaker:
The Paid Social team works to plan & execute market-leading social advertising campaigns for our clients across a variety of social media platforms. We are a team of approximately 6people working on a mixture of clients that include as Danone and P&O Cruises. The team are based at Wavemaker's office at 1 Southwark Bridge, London.
Intro to the role:
As Account Executive the successful candidate will rapidly develop their knowledge of paid advertising across all the key social channels,from activation through to reporting.They will also learn how to work as part of a team that plan & deliver award-winning work in a busy agency environment that has training + development at its core.
Key Responsibilities:
As part of a busy Paid Social team the role is varied with several areas of focus. Account Executives will be given all the necessary training to help develop the skills required to fulfil their responsibilities. These include:
Campaign Management
- End-to-end set up of paid social campaigns across all the relevant social platforms.
- Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards.
- Monitoring campaign performance and pacing to ensure activity delivers as expected.Troubleshooting and optimising campaigns in order to improve performance as necessary.
- Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
- Writing performance commentary that delivers valuable insight and recommendations to clients.
- Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.
Client & Partner Management
- Working closely with your line-manager & the wider team (including the Global Hub team) to support the delivery of high-quality work for clients.
- Working with partners and attending regular platform training sessions to further develop your paid social skillset.
Operational Excellence
- Responsible for managing your workload and for communicating clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
- Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
- Responsible for following the mandatory agency finance processes. Working with line-manager and to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.
About You:
The Account Executive position is aimed at someone passionate about starting a career in digital marketing and paid social.We are looking for a candidate with the following attributes:
- Display an eagerness to learn. You should be diligent and attentive to detail, able to listen, learn new skills, and put these into practice quickly.
- Able to display in interest in how digital advertising/marketing works (especially on social media channels) and a have desire to further your knowledge in this area.
- Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
- Being part of a busy agency environment we regularly work with large amounts of data so a confidence with numbers is also a must.
- Teamwork is key to this roleand we are looking for someone who is collaborative, friendly, and with a can-do attitude.
In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.
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