Role Overview
The Head of Agency is a senior stakeholder owning the overall Nexus Media Solutions (NMS) relationship for a given GroupM agency, setting the agenda on how NMS with that agency and their clients to accelerate growth. You will create an agency growth strategy focused on delivering outstanding leadership and direction in the areas of cross-channel activation, enlisting collaboration from C-suite agency stakeholders to deliver your strategy. They are expected to develop maintain and evangelise a full understanding of all GM capabilities, solutions and services (e.g. Choreograph, Acceleration and GOAT) and establish themselves as a trusted advisor and strategic partner to agencies and clients.
Responsibilities
Specific responsibilities include but are not limited to:
Agency Ownership
- Responsible for the overall financial performance attainment (revenue, net sales) of allocated agency against set monthly, quarterly and annual targets
- Enable this by designing and delivering a tailored growth strategy for specific agency aimed at accelerating spend from existing clients and winning new business.
- Ownership of agency forecasting including input into QRF process and accurate weekly / monthly performance representation.
- Establish and nurture c-level relationships across agency building trust and enlisting sponsorship and promotion for growth strategy.
- Own relationships across all agency Managing Partners and client leadership, establishing yourself as a trusted advisor with regular engagement cadence
- Align NMS narrative and pitch efforts against the positioning of the agency.
Client / Industry Representation
- Act as a key strategic advisor to priority clients supporting their growth through delivering client growth plans, in partnership with agency.
- Set parameters for your directors to own client engagement cadence, securing regular touchpoints with key stakeholders including QBRs and annual reviews.
- Building relationships with multiple client stakeholders across nominated accounts (e.g. CMO’s & heads of media)
- Thought leadership across key topics for their agency and client base, including representation on panels and at industry events
Stakeholder Management
- Working with Managing Partner on go-to-market strategies and generating ideas to generate incremental growth
- Partner with NMS regional / global teams to align your agency strategy with those implemented at regional / global level and represent UK market in regional initiatives relating to your agency / priority clients.
- Collaborate with NMS UK teams (Client Services, Activation, Marketing Science, Solutions Development) with a priority focus on head of level, to secure support and resourcing against growth strategy and day to day service excellence.
- Sit within and contribute into the NMS UK extended leadership team.
Team Leadership
- Lead, manage, mentor and develop a high performing agency client leadership team to deliver against business targets & client growth.
- Set focus and priority areas for team through defined and measurable OKRs.
- Act as a role model for customer excellence ensuring a high standard of your team’s delivery.
People and Culture
- Lead by example on the NMS core values, inspiring and coaching others to do the same.
- Build a culture of knowledge sharing and collaboration and step-up to lead on key strategic priorities.
- Instill a collaborative and effective ‘one team’ ethos across NMS and with your agency.
Requirements /
The ideal candidate is a commercially focused, seasoned client leader who:
- Is strategic, action-focused, inspires and coaches teams to continuously excel
- Delivers impact with strong commercial awareness and business acumen
- Can set and deliver the highest standards of work that others follow
- Has a track record of setting and executing successful client growth strategies
- Is collaborative and experienced in identifying opportunities for improved working across business functions
- Is a strong and effective communicator across all levels, can translate technical and complex points to non-technical audiences and coach others to do the same
- Is able to resolve issues through their solution focused mindset, with diplomacy and tact
- Is able to act as a cross-channel strategic advisor, including the use of data and AI, to match NMS solutions to client needs
- Is a critical thinker, who is driven, ambitious and takes a solutions focused approach to their work, in order to deliver outstanding outputs for the business and their clients
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