Title:Director, Client Leadership
Location:Rose Court, London
Reporting to:Head of Agency
Role Overview
The Director, Client Leadership has ownership for a selection of key Nexus Media Solutions (NMS) clients. They are responsible for delivering outstanding client leadership to retain and grow NMS existing clientele, including all areas of cross-channel activation. In addition they will be required to identify, unlock and grow new clientopportunities.
Responsibilities
Specific responsibilities include but are not limited to:
Client Leadership and agency partnership
- Own assigned clients within NMS (3-5 clients), establishing yourself as a trusted strategic advisor and the go to person for client relationships.
- Build a detailed understanding of their clients, their needs, the business / marketing challenges they face and can align these to opportunities within NMS.
- Partner with key agency stakeholders for your client base including Client partners (or equivalent) to deliver agreed client growth plans through embedding themselves within agency team structures.
- Responsible for delivering strategic insights, innovation and growth across client base.
- Owns the design and delivery of strategic client engagement initiatives for their accounts.
- Deliver QBRs, innovation workshops and roadmap sessions for their client base.
- Takes a proactive approach to client engagement, ensuring you engage not only on day to day account related themes, but also on wider and longer term industry topics, offering thoughts, sharing updates and providing advice as appropriate.
- Strive for the highest level of client satisfaction in everything they do.
Growth and success of new and existing clients
- Partner with agency to deliver a client growth plan for your clients to drive growth.
- Owns NMS pipeline for your nominated clients including detailed forecasting on expected revenue and net sales attainment, as well as expected revenue generation from new client wins
- Spot opportunities for growth through analysis of client investment and aligning NMS solutions to such opportunities.
- Showcase new NMS products or capabilities to their client base to aid growth.
- Identify and drive key growth initiatives including, but not limited to, “Behind the Scenes” initiatives.
- Build, empower and evolve team capabilities to develop strategic and forensic client specific growth plans to grow their existing accounts.
Effective ways of working
- Ownership of an agreed vertical to provide thought leadership, insights and direction to your own clients as well as evangelising your learnings across other key NMS stakeholders.
- Support NMS, GroupM and agency pitch efforts across allocated vertical and clients.
- Be the voice of your clients internally, feeding into the developments and roadmap of Solutions Development and Marketing Science.
- Follow established working practices that aid a collaborative dynamic with Activation, Client Services, Marketing Science and Solutions Development, as well as the wider team to provide best in class campaign proposals, reporting, servicing and insights.
- Develop and maintain a full understanding of all GM capabilities, solutions and services (e.g. Choreograph, Acceleration andGOAT)
- Regularly spot opportunities for case studies and award entries from client base and work with Marketing to design and build these.
Requirements /
The ideal candidate is a commercially focused, seasoned client leader who is:
- Strategic, action-focused and inspirational client leader.
- Highly organised, including strong time-management.
- Energetic, enthusiastic and resilient.
- Commercially astute, able to spot opportunities for business growth and quickly devise a strategy to win business.
- Able to lead by example on the core NMS values, adopting a collaborate and effective ‘one team’ ethos across all NMS teams internally and with agencies.
- Able to confidently talk about the market and all channels covered by NMS, including the use of data, AI and measurement to deliver value to clients.
- Focused on building strong relationships based on trust and integrity.
- Exceptional stakeholder management and bringing teams together to solve for client needs.
- An active listener that can quickly become a trusted partner with clients and agencies at all levels of seniority.
- A problem solver that can resolve conflict and client pain points through diplomacy and tact.
- Strong and effective communicator across all levels; can translate technical and complex points to non-technical audiences.
GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
Discover more about GroupM Nexus at https://www.groupm.com/groupmnexus
Discover more about GroupM at https://www.groupm.com/
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